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Criteria for a Bad Lead

Criteria for All Leads
The lead is a duplicate of a previously received lead from ABCLeads
The phone number AND mailing address are invalid
The person is fictitious and does not reside at the number or address provided
The lead is from a fellow professional
The lead is from a student doing research or from a juvenile
The lead is from a person living in a foreign country

Criteria Specific to Long Term Care Insurance
Younger than 35, or older than 85
Currently has a health condition that makes that candidate uninsurable by ANY carrier
The person is currently on Medicaid

(Things to note; Lack of assets, or low financial strength, does not meet the bad lead criteria as this is a subjective assessment. If the candidate is already on Medicaid, they have then met low asset guidelines and would present as a bad lead)



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